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Case Study #3: Focal Fact – Connecting Corporate Client with IT Budget Decision Makers

Client Overview: XYZ Corporation, a global leader in the technology sector, faced a critical challenge in understanding and influencing IT budget decisions within their target market. The company sought to gain insights directly from IT budget decision makers to inform their product development and marketing strategies.

Challenge: XYZ Corporation recognized the importance of having a deep understanding of the IT budget decision-making landscape but struggled to identify and connect with key decision makers efficiently. Traditional market research methods fell short in providing timely and direct access to the right professionals.

Solution: Focal Fact Expert Network Services

XYZ Corporation partnered with Focal Fact, a leading expert network firm, to overcome their challenge. Focal Fact specializes in connecting clients with industry experts, enabling them to gain valuable insights and expertise to make informed business decisions.


  1. Profile Creation: Focal Fact worked closely with XYZ Corporation to understand their specific requirements. Together, they created a detailed profile outlining the expertise and background of the professionals the client was seeking to connect with – IT budget decision makers in the technology sector.
  2. Expert Identification: Leveraging their extensive network of industry professionals, Focal Fact identified and screened over 50 experts who matched the criteria outlined by XYZ Corporation. These experts were carefully selected based on their experience, industry knowledge, and influence in IT budget decision-making processes.
  3. Interviews and Insights: Focal Fact facilitated one-on-one interviews between XYZ Corporation’s team and the selected experts. These interviews covered a range of topics, including current market trends, budget priorities, pain points, and potential areas for innovation. The information gathered provided invaluable insights into the decision-making processes within the IT budget space.
  4. Continuous Support: Focal Fact provided ongoing support, ensuring that XYZ Corporation had access to the latest information and trends. As market dynamics shifted, Focal Fact adapted by introducing new experts and updating the client on emerging challenges and opportunities.


  1. Access to Decision Makers: Through Focal Fact’s expert network, XYZ Corporation successfully connected with over 50 IT budget decision makers. This direct access allowed the client to gain a nuanced understanding of the factors influencing budgetary decisions.
  2. Informed Decision Making: The insights obtained through Focal Fact’s expert network significantly contributed to XYZ Corporation’s ability to make informed strategic decisions. These decisions ranged from product development to marketing strategies, aligning more closely with the needs and priorities of IT budget decision makers.
  3. Time and Cost Savings: Focal Fact’s efficient and targeted approach saved XYZ Corporation both time and resources compared to traditional market research methods. The direct access to experts streamlined the information-gathering process, allowing the client to make quicker, data-driven decisions.


Focal Fact’s expert network services played a pivotal role in helping XYZ Corporation overcome their challenge of connecting with IT budget decision makers. The partnership resulted in actionable insights that empowered the client to navigate the dynamic technology landscape with a deeper understanding of market dynamics and customer priorities. The success of this collaboration underscored the value of expert network services in driving informed decision-making for corporate clients.

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